DR-KNOW / IQ-2k Information Services

The Information eQuation


       The Information eQuation
       By: Todd Wheatley


       T H E   I N F O R M A T I O N    E Q U A T I O N
       ------------------------------------------------

       WHO / WHAT   +   WHERE / WHEN   =    WHY?! / HOW

                                           ------------
                                              ? W7 ?
                                           ------------


       Copyright (c)2009
       IQ-2k Information Services
       ALL RIGHTS RESERVED



                                    TABLE-OF-CONTENTS
                                    -----------------                  PAGE

       Preface                      ................................    ii



       S E C T I O N   I
       -----------------------------
       Introduction                 ................................     1

       "What is the Matrix?!"       ................................    13

       eQuation Derivation          ................................    28



       S E C T I O N   I I
       -----------------------------
       2-0    Introduction          ................................    39
       2-1    Time-lines            ................................    46
       2-2    Business              ................................    59
       2-3    Science               ................................    68
       2-4    Politics              ................................    76
       2-5    Religion              ................................    84
       2-6  * ANSWERS *             ................................    91



       S E C T I O N   I I I
       -----------------------------
       Smart / Smart A__            ................................    98



       APPENDIX  ...................................................   104





                                                                       ( ii )
       PREFACE
       -------
       This book is comprised of three complimentary but separate sections
       that include a historical background, philosophical underpinnings,
       multiple "solution sets" and the ultimate expression of the eQuation:
       artificial intelligence (AI).

       The history of the eQuation is intertwined with my information service
       company and was in fact created to organize... well EVERYTHING.
       Initially my plans were grandiose as is evidenced by the former name of
       my service company:

       Questions Answered?! originally serviced college students and faculty
       though it was later expanded to include small business and the general
       public.  Unfortunately the business and subsequent incarnations failed.
       Still I am proud of the few accomplishments those businesses produced.
       Most notably, of course, the Information eQuation.

       Originally written in the year 2000 the Information eQuation has an
       even longer time span and is now 20 years old.  Sadly it took 10 years
       to find the first working solution.  But I never suspected that writing
       a complete book would involve so much effort.  Still, I kept the faith
       and always remembered one guiding prinicpal:

                       WITH INFORMATION ANYTHING IS POSSIBLE

       Absolutely anything!  Naturally there's a catch.  It involves a three
       step process:

       1 - input information    2 - think about it    3 - act on it.

       It's simple, but a surprising number of people fail to input, think or
       act.  Alternatively the Information eQuation intervenes.  The Informa-
       tion eQuation is logic so pure and simple it will hopefully result in
       far reaching consequences.  Perhaps even becoming the basis for AI.
       And while this book is not an AI text I believe the eQuation will make
       an efficient AI method.  But human intelligence is the key.  No other
       goal reaches as far.

       Education systems are failing to keep pace with the rapid advancement
       of technology and human cognition development needs help making the
       transition.  It's time to take a revolutionary leap.  The Information
       eQuation makes that leap.  The Information eQuation creates one unit of
       information and may be applied to any type of problem.  Many examples
       have been provided including some that address science and politics.
       The content should give you something to think about if not openly
       challenge.

       I've tried to keep my sarcasm playful - for example - on the political
       front I would like to see Republicans practice what they preach;
       smaller government -- Quit your #%@&!  government job.  On the other
       hand Democrats need to understand that no one likes taxes.  No one !!!
       Consider other revenue sources.  No doubt some ideas presented in this
       text will invite criticism, however I like to believe that I am open
       minded enough to bare it.

       I tend to have a flare for drama, so please put these caustic (smart
       ass) comments in perspective.  After all, I'm not a golden plumed
       novelist or some politically correct speech writer, I'm just an
       information specialist trying to make a name for himself.

       P.S.  W7 will not be revealed until IQ is in mass publication.



                                                                      ( iii )

                                                                  ????
               who / what  +  where / when  =  why / how       <<< W7 >>>
                  item     +    location    =  EVERYTHING       ANYTIME

       -- like the movie Stargate (c)1994 the seventh symbol is the key; "So
       you think you've solved in 2 weeks what they could not solve in two
       years?  ...  anytime."


                                                                        ( 1 )
    The Information eQuation -- INTRODUCTION

    My name is Todd Wheatley and late in 1988 I formulated a communications
    breakthrough called the Information eQuation.  More than a gimmick or
    contrivance the Information eQuation uses scientific methods to manipulate
    information in a manner that reduces written communication into the most
    basic format possible.  Stripped of all connecting verbage the Information
    eQuation mixes art and science to create free form information associa-
    tions that can be used in many ways.  Still, some may be unimpressed, but
    you know, if you can't be impressed with EVERYTHING...  you can't be
    impressed.

                            THE INFORMATION EQUATION
                            ------------------------

              WHO / WHAT   +   WHERE / WHEN  =  WHY?! / HOW

                 item      +     location    =  everything !
                                            -----------------

    Throughout this book eQuations will be used to present arguments, solve
    problems and introduce information in an exciting artistic format.  And
    while I may be overly enthusiastic I find the Information eQuation a
    simple and amazing tool.  Actually I am so enthusiastic I want to jump
    ahead and start working the eQuation.  Unfortunately I tried that in the
    year 2000 with disappointing results.  So this time I'm taking a measured
    approach with an expanded history and more detail into the derivation of
    the eQuation.  At the same time, however, my writing has grown more
    controversial.  But after reading some of my background perhaps you will
    understand.  Then again you may find my pain self-induced.

    Either way, the history behind the Information eQuation is colorful,
    informing, and designed to provide a new perspective on the nature of
    information. Though the quick and simple history is that I accidently
    formulated the eQuation while attempting to find a software solution for
    storing and retrieving the massive amounts of information used in a new
    type of service. The business never reached profitability and the software
    was never developed though continued investigation proved the eQuation
    could be used effectively outside of the computer.  However the last
    chapter (Smart / Smart Ass) shows how the eQuation might work in a
    computer environment.

    Collectively the Information eQuation is a three-in-one book: historical
    background, artistic eQuations and a fresh perspective on information. Yet
    regardless of its intellectual value, this book is intended to be fun and
    as such it pokes fun in all directions.  Sarcastic, and, at times,
    irreverent.  My style of communication evolved from years of failures,
    defeats and general anguish.  Yet far from being a loser these setbacks
    tempered my ego.  Still the scars of life have not totally healed.  In
    fact some of those scars have been transferred into an artistic format
    that some may find offensive.  Nevertheless my sarcasm and observations
    are designed to bring question to entrenched dogma be it political,
    religious or whatever.  I just want you to THINK ABOUT IT.  So please do
    not take offense.

    In essence I am offering a fresh look into old ideas.  An exciting mental
    journey aided by a communications breakthrough.  I'm hoping my information
    skill and new artistic format will take you to exciting places.  Maybe
    I'll open your eyes to new possibilities, new ideas, and new roads to
    happiness.  But the journey requires an open mind to view the arguments
    objectively.  Then, and only, then can you understand the validity of a
    conflicting point of view.  But remember even a valid argument will not



                                                                        ( 2 )
    negate a preponderance of evidence.  No one is asking you to change your
    mind about anything just simply to open it and think.

    My journey with the Information eQuation began as a day dream of space
    travel that morphed into the idea of a one stop shop information company.
    All information, all of the time.  Unlike most information companies that
    specialize mine would not.  I would field any topic and create paths to
    all knowledge.  Organization was the key.  So I would need a library type
    of classification system.  But older classification systems like Dewey and
    the Library of Congress leave much to be desired and were not adequate for
    my needs. Therefore I would create a new classification system that treats
    information as a single entity.  A BIG PICTURE.

    Born on the cusp of the personal computer revolution my company would
    conglomerate the information hodge podge created by Dewey and the Library
    of Congress into a single unit.  All information connects in some form or
    fashion to all other information.  The Dewey Decimal and Library of
    Congress classification systems did not take this into account.


    As the world becomes more complex information intertwines.  For example
    the ideas of physical health intersecting with mental health and spiritual
    health.  Not to mention nutrition and exercise.

    Information, however, is a soft commodity and can be easily destroyed.
    Few hard and fast rules stand the test of time.  Yet older information
    may not be replaced, updated, or renewed in any fashion.  Just left to
    wither.  Even worse, multiple sources may contain conflicting information
    or even disinformation.  Therefore warehousing information (aka libraries)
    can be a difficult proposition. Added to this dilemma the best information
    remains guarded if not impossible to come by.  So I developed information
    connections and road maps.  So began the Information eQuation.

    WHO / WHAT   +   WHERE / WHEN  =  WHY?! / HOW
     1     2           3      4         5      6

    Ah, but wait!  The full equation has seven (7) variables.  The first six
    create ONE UNIT OF INFORMATION.  Make that one unit of HARD information.
    Hard, indisputable information.  Color notwithstanding, and believe me,
    some of the examples have enough color for a rainbow.  Though aside from
    off color references most of the examples will completed with only six
    variables.  The seventh variable while bringing life to the eQuation
    need not be employed to make it work.  For further explanation refer to
    Chapter 3.

    Yet regardless of six variables or seven the Information eQuation is a
    construct so pure and simple it will hopefully result in far reaching
    consequences.  Perhaps reaching as far as becoming the basis for AI.  Yet
    even more far reaching would be a leap in human intelligence.  Simply put
    the Information eQuation is INTELLIGENCE ... human or otherwise.  Actually
    a full accounting would include animal, alien or supernatural, but we will
    forego those for now.

    Here's the tricky part. A single eQuation is one unit of information, but
    two or more linked eQuations transforms information into intelligence.
    The trick is LOGIC.  Since a great many fail to employ this simple trick I
    thought to build a company to intermediate.

    IQ-2k Information Services > "turn information into intelligence" TM

    It's not that many people lack intelligence, they simply lack the informa-
    tion to make advanced connections.  Some people, however, are wildly



                                                                        ( 3 )
    gifted in making difficult connections.  Albert Einstien, for example.
    But Einstien was more than gifted.  Arguably he set the benchmark.  Others
    like Issac Newton, Keppler, Galileo and DaVinci also come to mind, but my
    personal favorite is Benjamin Franklin.  Consider the example below.

    Ben Franklin inventor of the lightning rod.
             WHO                          WHAT

    WHERE / WHEN > the colonies before the revolutionary war.

    WHY?! -- because God kept hitting houses with lightning bolts.  Oddly
             the clergy thought the devices unnatural and against Gods law.

    What do you think?! ... Baffled?  Confused?  Amazed?  It may not be E=MC2,
    but I'm happy.  At any rate, the practical workings of the eQuation are
    easy.  Ridiculously easy.  More importantly no technical or mathematical
    skills are required.  In fact this book is intended for use by everyone
    though some technical jargon and hard to understand examples have been
    included.  Fortunately the more involved aspects come at the end.  I
    therefore invite you to skip the slow parts and focus on the artistry, if
    nothing else.  Hopefully there will be something for everyone.  Still it's
    the artistry that I am most proud.  Art, however, may be too strong.
    Perhaps "stylized format" would be a better term.  Nevertheless it is the
    varied mix of styles and formats that led to the idea of artistic
    presentation.

    Borrowing from a 1989 Tom Hanks movie (Punchline)..."I'm a word stylist."

    A number of advertising campaigns have come quite close to developing the
    eQuation format, but never in a way that provides for the integration of
    multiple eQuations.  In Chapter 3 several multi-eQuation formats will be
    introduced as well as the derivation of the Information eQuation.  Here
    you will see why advertisers fell short of this unique development.

    Next in Chapter 2 the ideas prequel to the development of the Information
    eQuation will be introduced including microSTAGEII, Parallel Word
    Structures and the Information Matrix.  Originally the contents of Chapter
    2 were noted in the Appendix, however I felt this information too
    important.  In a like manner Chapter 3 has been expanded and includes
    hints towards the discovery of the seventh variable that was found nearly
    ten years after the original eQuation.  The seventh variable produced a
    workable tool and was a long awaited answer for my particular question.
    That, however, is only part of the story.  Here is the rest ...

    October 1987  ...  QUESTIONS ANSWERED?! ... later would come Page-by-Page
    and then IQ-2k.  Information service companies unlike any.  More than five
    years before the internet, Question Answered?! provided "online" computer
    database research and information retrieval to the general public.  Think
    about it.  QUESTIONS ANSWERED! ... any question ... all questions.  That
    was the PLAN.

    Unfortunately not many questions were asked and the woefully under
    capitalized business failed.  Not to be deterred the company reformed
    under a new name: Page-by-Page Information Services.  Again woefully under
    capitalized, but afloat long enough for the internet to invalidate the
    business model.  The biggest problem came from name confusion.  The
    general public often associated Page-by-Page with digital telephone
    PAGERs.  Sadly the public did not realize that patrons would pay for
    information by the page.  Hence the name Page-by-Page.  Another dismal
    failure.

    Advertising was extensive though amateur.  I targeted the twenty thousand



                                                                        ( 4 )
    plus students populating the dozen or so colleges and universities within
    the Dallas-Ft.Worth metroplex.  A large enough audience, but disappointing
    results.  Advertising was just one of several problems.  Like the internet
    today, content and copyright infringement came into question.  Though my
    real hope was to create an all encompassing THINK TANK free from copyright
    trouble.  Instead I created a personal health club: legwork, legwork,
    legwork.  My brain received some exercise but with the limited clientele
    not as I would have liked.

    As stated, I targeted college students while expecting spill over into the
    general public.  It was the scale that was unexpected.  Anemic at best.
    Quite humbling.  As a long time college student I should have realized
    that, student, and money, are conflicting terms.  Still a full third of
    those students attended expensive private universities (SMU,TCU, Univ.of
    Dallas) and constituted the bulk of my business.  So it was back to the
    drawing board :(

    Yet regardless of any new ideas, information service companies have
    existed nearly as long as the invention of clay tablets (circa 5000 B.C.).
    But always specialized. Investment counselors, law firms, ad agencies, and
    so on.  Questions Answered?!, Page-by-Page, Iq-2k: no specialty.  Any
    question!  Any type of information!  ANYTHING!!!!!!  Perhaps a company
    named "The Burning Bush Information Services" would have been better
    received. I mean really!  QUESTIONS ANSWERED! ANY QUESTION, ALL QUESTIONS!
    Nothing if not grandiose.  Perhaps overly so.  As for streching the
    truth... who cares! Everything is bigger in the United States of Texas.

    With ten years of college and three degree paths (engineering, business,
    pre-law) I knew I could FIND relevant information.  The company was aptly
    named though perhaps too ambiguous or too presumptuous.  But not so
    presumptuous that the answers would come off the top of my head (at least
    not at first).  On the contrary, answers would come from exhaustive
    computer research.  If that didn't work, then library legwork - I did alot
    of legwork.  I was determined to deliver precise authoritative information
    thinking it would be freely available.

    Still, in time answers would come along with some much needed capital.
    Not only that, people tend to ask the same questions so profits would
    soar.  All I needed was the phone to ring.  I would do the research, store
    the answers and wait for another patron with an identical problem.  That
    was the PLAN.  All I needed was the phone to ring.  And ring it did.  Here
    and there.  Sometimes, maybe.  I was headed to the poor house fast!
    Stubbornly I did not want to sacrifice the purity of my business model
    with the complications that arise with venture capital.

    As fate would have it, my first client became an "angel".  Commonly known
    in financial circles as an altruistic investor.  Although I do sometimes
    wonder if she played for the "other" team.  Still, suffice it to say, I
    made good progress with her help.  Other team notwithstanding.  So big
    ideas and the quest for big business led to Questions Answered?! and in
    turn the Information eQuation.  As product of the 80s I sought fame and
    fortune a full decade before the idea of GOBOSH ... GO Big Or Stay Home
    (an internet term during the late 90s boom).  I was, in fact, ahead of the
    curve in many ways save one: to use my business model to attract wealthy
    investors and bailout with a bundle of cash before all of the problems had
    been solved.  Yes, I wanted the cash.  But I also wanted to control the
    outcome.  I wanted to see where all of that information would lead.  I
    wanted answers.

    "Back in the day," (1987) people like Gates and Jobs were fast becoming
    the stuff of legends.  So, why not me?!  I had vision, I had drive, I had
    enough knowledge to GOBOSH and do it myself.  Sink or swim ... I sank. Yet



                                                                        ( 5 )
    despite all that I had, I did not have money.  Zero in fact.  Moreover, my
    business model contained some heretofore unresolved questions.  Or what I
    like to think of as questions unanswered.  Still, the plan was to steadily
    grow my business using every available resource.  Every spare dime would
    go into advertising.  All that I needed (and all that I had) was a
    telephone.  With the plan in place answers would come in time.

    My first customer came out of nowhere at the very instant my business was
    to open.  Definitely a good omen, or so I thought.  But she monopolized my
    time and all else went on hold.  Something I had not foreseen and did not
    plan on.  That was trouble because I've always been a planner (see
    appendix: poem).  I was unprepared for spontaneity and it hit me like a
    ton of bricks.  Oh well, live and learn.
                                                  The Hunt for Red October
    "What's his plan?"  (Fred Thompson)                  (c)1989
    "What's his plan?" (Alex Baldwin)
    "Son, Russians don't take a dump without plan."  (Fred Thompson)

    Fame and most importantly, fortune.  That was the plan.  And yet I
    recognized there were benefits other than money (perhaps I was really born
    in Russia).  Of course I wanted money.  What self-respecting American
    doesn't want money.  Still, there's the joy of helping another human
    being.  Then of course was the potential of ... omnipotence.  Eventually
    all of those questions answered would add up.  But what really happened?
    ... Impotence.  God really does have a wry sense of humor, eh? Fortunately
    that's not what really happened, but that's what it felt like.  So much
    for spontaneity.  Then again my "angel" may really NOT have been.

    I've not become an overbearing magnate of industry (Jobs) or a quelcher of
    global competitiveness (Gates), but here's hoping :-)  On the bright side,
    IQ-2k Information Services still exists.  Albeit in name only as its
    single product (the AIR_BASE Aviation Information System) has yet to show
    a profit.  Still, my PLANs were big.  My goals, equally ambitious.  And
    perhaps I am a bit off kilter, but my discovery of the Information
    eQuation (IQ) made business failure little more than a monetary
    inconvenience.  Professional pride notwithstanding.  Though again, there
    are benefits other than money.

    For the curious:

    QUESTION:   What are the odds of creating a successful business with
                       virtually no capital and no outside investors?

    ANSWER #1:  Horrible.
    ANSWER #2:  Terrible.

    I'm a movie buff and not beyond "borrowing" a line or two.  Fluidity and
    cleverness, I think you'll see, are not my strong suits.  And while
    information and communication are two sides of the same coin I'm hoping to
    keep your attention with my information art.  Thankfully I've discovered a
    similarity between writing and computer programming.  Of course, I grew up
    during the days of "spaghetti code" and that can be problematic.  In terms
    of writing (and programming) you go off on a tangent and it's difficult to
    get back.

    So where were we?!  Fame, fortune, GOBOSH, no money, impotence, movies??
    Like I said, difficult.  "Angels?"  No.  Crappy writing?  I think it's
    best if I just go back to the beginning...

    I started programming in 1978 after teaching myself BASIC.  My high
    school had an on-line teletype terminal (on-line) hooked into a downtown
    mainframe.  Later in college would come PASCAL and then FORTAN with



                                                                        ( 6 )
    punched cards.  After college came HP80, then C, and finally HTML.  I have
    developed four major software projects and several web pages.  All
    commercial failures.  This book, however, is not about computer
    programming.  This book is the result, or benefit (if you will), from my
    programming attempts.  In fact all of the major topics of this book (the
    Information eQuation, Parallel Word Structures and the Information Matrix)
    can be traced to software development ... computer programming.  But times
    are changing.  There seems to be little interest in tinkering in the
    garage.  And forget about software development in a home office.
    Conglomerates are not only stifling competition, they are killing the
    competitive spirit.  Take, for example, the twenty odd years of software
    compatibility gobbled by greed.

                               Vista(r) ... sucks!!!!!!!!

    Legal disclaimer: If I ever get a publisher ... these views are strictly
    my own and do not represent those of the publishing company or their
    subsidiaries.

    Today if you want to buy a new computer you are also buying Microsoft(r)
    Vista(r).  That means all of your old software and peripherals are
    incompatible with your new system.  Personally I saw it as a sign: stop
    programming and move on.  Fortunately I've been writing since the year
    2000, give or take.  Unfortunately is has taken eight years to reach some
    level of proficiency.  On the other hand, I've been working with informa-
    tion for just over two decades and find it to be the best job ever.
    Trouble is, it doesn't pay :(  ... So far.  Perhaps I should have
    specialized.

    Ever wonder why you pay a lawyer upwards of $200 an hour?  Convenience.
    And the fact that people like myself can not practice law without a
    license.  Nor am I allowed to do any engineering despite my background and
    education in both.  Not to mention real estate, investment counseling and
    psychology.  Licensed professions that I have more than a passing interest
    and some education.  Still, I knew I would not be a licensed practitioner,
    but I knew I could help defray some of the cost.  Questions Answered?! -
    or more correctly, answering questions.  That was the plan.

    I was therefore motivated to find answers fast.  Computer programming was
    the logical answer.  Still, the aforementioned information applications
    transcend computer programming and despite my affinity for the machines I
    am not a computer geek.  "I'm a word stylist" a.k.a word smith, but it's
    all slang.  Really I'm an INFORMATION SPECIALIST - a glorified librarian,
    if you will.  Though part of the job requires INFORMATION ARCHITECTURE.
    Yet more than research or retrieval or communication.  I attempt to
    understand the information.

    Like the Hair Club for Men (old TV commercial) "I'm not only the
    president, I'm a client."

    It's always a subtle burn when I hear that I'm "a jack of all trades".
    Perhaps you are familiar with this saying.  The end of that saying is
    rarely said and even when it is not implied I still feel the pinch: jack
    of all trades - master of none.  I am a master of information.  As such
    I've added or attempted to add multiple layers of meaning and artistic
    flare to provide impact and appeal to a wide audience.  Had I written
    strictly for academics a more serious tone would have been taken, but this
    book is for everyone ... the general public.  That was, is, and always
    will be, the PLAN.

    More importantly I believe that answers exist.  Answers to solve the most
    vexing problems of our time.  Global warming, illegal immigration, gay



                                                                        ( 7 )
    rights, abortion, corporate malfeasance and more.  Answers to ANY question
    ... ALL questions.  Unfortunately people tend to ask the wrong questions
    or they expect simple answers to very difficult questions.  Furthermore
    given todays political climate we are likely to be saddled with these
    problems for many years to come.  If not for generations.

    Now once more, just to be clear: I DO NOT have ALL THE ANSWERS; IT IS MY
    JOB TO find THE ANSWERS (information) and STRUCTURE them into a coherent
    pattern.  Where answers do not yet exist I search for clues, definitions
    or some possible connections.  The Information eQuation, Parallel Word
    Structures and the Information Matrix were created towards that end.
    However I found these methods could be altered to do more.  These methods
    could also be used to turn information into INTELLIGENCE.

    What better way to solve a problem? ... Intelligence!

    History comes replete with dumb luck (s.g. penicillin, the benzene ring,
    the discovery of nylon, the Information eQuation), but finding answers to
    problems like the human stem cell debate will not come easily or by
    happenstance.  Intelligence must be employed.  And who says it has to be
    human?  Of course, aliens (if they exist) have not made their presence
    known.  And while a great multitude seek divine intelligence there remains
    the problem of communication.  When people, like myself, say that they
    have been visited by the divine they are generally treated with skepticism
    and with good reason.  So why not artificial intelligence?  Given the
    rapid development of technology that day is not far away.

    Ooops, major turn off; right?!  Some words, after all, can not be used in
    polite communication.  ARTIFICIAL INTELLIGENCE (AI) is one such word.
    It's like telling a stranger that you're a Trekkie.  Accepted in some geek
    circles, but mostly not;  oh yeah, "live long and prosper".  Do not dismay
    this book is not about AI.  This book is about information connections and
    how you can use the tools herein to improve your own intelligence.  I will
    however refrain from geek speak and attempt to give a presentation that
    all will understand and enjoy.  Although I felt obliged to add some
    technical language to hold the attention of those more interested in
    science than art.

    Still, the Information eQuation is an everyday practical tool that will
    hopefully motivate you to seek answers.  Remember, my sole intent is to
    challenge your mind.  I want you to stop and THINK.  I invite you to
    disagree.  I do not, however, believe in the senseless brawls that twenty-
    four hour news channels pass off as valid discourse.  Controversy for its
    own sake is meaningless.  This book is an exercise in logic.  It is not
    some controversial religious text or some political tripe intent on
    inflaming the masses - Ann - The Information eQuation is a new way of
    seeing.

    By the way, I am smart, and I'm not a Republican!  Nor a Democrat (see
    preface).

    Nevertheless I have selected several controversial topics to demonstrate
    the ability of the Information eQuation.  My personal points of view will
    be apparent, but I take pains to keep an open mind.  I want to be given
    something to think about rather than entrenched rhetoric.  I know the
    rhetoric.  Similar to high school debate ages ago - the competition
    consisted of the affirmative position and the opposing view.  Some times I
    affirm.  Some times I oppose.  Mainly, I bring question to rhetoric.  And
    while the drama has been kept to a bare minimum I have nevertheless taken
    artistic liberties.  But like the high school debate my arguments follow a
    logical path.




                                                                        ( 8 )
    In this book, information is distilled and recombined one unit at a time.
    You may not agree with the outcome.  Furthermore, you may not follow the
    logic, nor understand the premise, but perhaps you can enjoy the free form
    expression.  This is information art.  Hopefully my segmented NOISE into
    pop-culture does not distract your ability to read and follow.  If you
    have been able to follow me so far then you know that I believe that
    answers exist.  However given the nature of information more than one
    answer may exist.  Your answers may not be my answers.  Yet as an informa-
    tion specialist I am always happy to "listen".

    When view points differ perhaps new information can be found to cause a
    realignment.  It's the PROCESS that's critical.  You might know it as
    logic.  Logic is a term adopted from the ancient Greeks:  defined as
    ordered or systematic patterns of thought.  THINK ABOUT IT!  A systematic
    pattern is a process. But somehow illogic has a process as well.  Consider
    the very simple example (on the next page) from my engineering days:

    The Life of a Building (project) -- by the Input-PROCESS-Output computer
    --------------------------------                                paradigm

                    INPUT      -- PROCESS --     OUTPUT
    |------------------------------------------------------------------
    |      Application      DESIGN         Paper-trail
    |------------------------------------------------------------------
    |     Raw materials   CONSTRUCTION     Engineered structure
    |       Military      DESTRUCTION      Rubble
    |       History       RECONSTRUCT_     Symbol


    "Why do they call them buildings anyway? They are through building them.
    They should call them builts."                          (Gallagher 1980s)

    "If M&Ms melt in your mouth and not in your hands; what do they do, say,
     under your arm pits?"                                  (Gallagher 1980s)

    What's the logic here?  Consider the reconstruction of the twin towers in
    New York city.  There was design, there was construction, and there was
    destruction.  Will some kind of reconstruction actually provide a symbol
    of our resilience?  Maybe, but there will also be a target against that
    resilience.  This, however, is not the Information eQuation in action.
    This is Parallel Word Structures.  Art and science.  Two sides of the same
    coin.  Conflicting yet coexisting as the same.  Duality.

    In summation: this book is part personal history, part visual art, with
    some relevant information and a dash or two of gratuitous fluff.  O.K.
    more than a dash, but like I've said, I have problems!  No, had problems.
    You know what I mean.  Then again, you know some of the history, but as
    far as the history goes, I haven't even scratched the surface.  Here's
    more ...

    Consider history.  I was 7 when Neil & Buzz landed on the moon.  15, when
    Apple brought computing into the home.  By my early twenties Big Blue
    (IBM) had unwittingly brought order to chaos.  The cowboy days of the
    personal computer were dead.  The PC was born and not out of greed like
    most things.  Rather by impatience.  Bill on the other hand, made out like
    a bandit and now Vista(r) may be greed exacting payback.  By 1987 the
    recently coined "Information Age" hit full stride.  "On-line" services
    began a prolific frenzy.  BBSs were all the rage (prelude to BLOGGING).
    Questions Answered?! lay on the cusp of this era ready to take information
    to the masses.  Though advertising was a problem.  Nevertheless I was
    prepared.




                                                                        ( 9 )
    Part of my competitive advantage was an operating system developed prior
    to the release of the Windows(r), but not ready for the mass market.  I
    completed microSTAGEII for the mass market in 1992 unfortunately
    Microsoft(r) had released another Windows(r) version rendering the STAGEII
    operating system superfluous.  Though I still run STAGEII on most of my
    computers.  But success waits on no one.  I started down another path ...
    with the CAProck Geotechnical Engineering Information System.  Another
    dead end.  CAProck took 7 years to program, however a computer crash
    costing months of work caused me to shelve that software after an initial
    market failure.  Programmers take note: backup your work religiously and
    document!

    At any rate computers set me on the path of big ideas and by the end of
    1989, a new decade was on the horizon.  "Big" seemed a daily occurrence.
    Rapid technological innovation and rapidly changing social structures
    defined the times.  The Eastern Bloc shattered with the fall of Communism.
    The roar of the Asian Tigers deafened the economies of the West and
    globalization began a march not seen since Columbus discovered the new
    world.  Corporate mergers broke new records as did bailouts and failures.
    Even then the Information eQuation could have been the "next big thing" or
    just a footnote when "big" had become a daily occurrence.

    As usual I've jumped way ahead. The real story of the Information eQuation
    goes back to .......  Mars.

    At one point Mars was a realistic possibility following graduation from
    the Air Force Academy, astronaut training and a whole lot of luck.  But no
    graduation, no training and no dice.  But success waits on no one and
    without graduation, training or luck I still decided to go to Mars.  It
    started as a harmless day dream.  A plan.  First I needed to become
    outrageously wealthy.  So like Andrew Carnegie and others, I would become
    an industrialist.  I would create hydrogen from sea water.  At that time I
    did not realize that hydrogen might be the answer to our future energy
    problem.  It was just a part of my day dream, and a way to get rocket
    fuel, so I went with it.  The main problem was generating the electricity
    for the electrolysis - so next came the power tower.  Horizontal rather
    than vertical wind turbines.  Stack the turbines in huge high rise
    fashion.  Think of the wind at 500 to 1000 feet.

    So next came Mars.  I'm sure you've heard, "getting there is half the
    fun," ... it's not.  Being there is all the fun!  Getting there was a
    small effort of will.  In no time work was blocked out.  School and
    financial difficulties, blocked out.  Just me and Mars.  More than a
    simple mission of exploration, it was colonization.  But where to start?
    Housing?  Transportation?  Community facilities?  Obvious, but no sense
    bringing my day job into my day dream.  Food & water?  Nice, but no.
    Where to start?!  Eureka! My martian colony would need a sustainable
    economy or, more correctly, a self-sustained economy.  But how to make it
    work?! ... INFORMATION.  Information to grow food.  Information to produce
    water.  Information to convert CO2 into O2.  Information to teach the
    children of the colonists.  Information to build a sustainable economy.
    What it required was all the information in the world.

    Though like all dreams you eventually wake up.  For me it was a time
    crunch more than a wake up call.  Mars had come during a lull; no school
    (feb-to-jun 1983).  In the spring of 1983 I had plenty of time for
    everything including day dreams.  I had been academically disenrolled
    (polite way of saying kicked out) from the United States Air Force
    Academy.  I failed "rocket science"... no kidding.  Advanced Differential
    Equations (slang: Diffy Q 2) - or what I now call "too f_ing difficult".
    Kicked out :(  -- PTSD -- for the curious: I had the same dream (night)
    for nearly two years and varied versions even still.  Though, like the



                                                                       ( 10 )
    academy, the lull was not to last.  School and work took increasingly more
    time.  I had a full load at school on top of my 40 hour work week.  My new
    workload would become a receipt for disaster.  The start of a horrendous
    run of bad luck.  There's a great movie line :

    "So you've had a run of bad luck," she said.
    "A run of bad luck! It's been a f...ing marathon!" he said.

    (Kim Basinger & Alex Baldwin - The Marrying Man - )

    In true movie fashion he turns his life around and gets the girl.  I'm a
    sucker for a sappy ending.  Perhaps it's because I was born near Hollywood
    (not Russia).  Who knows what will happen now; I often think my bad luck
    may have been the price for having a dream come true.  Getting accepted
    into the Air Force Academy was an impossible dream.  Roughly 50,000 apply
    annually.  1000 get accepted.  50:1 odds.  Definitely among the worse in
    college acceptance.  An impossible dream, but also an adolescent dream.
    Born of romantic visions implanted by a World War II German ace, Hans.  My
    talks with Hans were idle banter, but he set the hook and it went deep. I
    had just turned 14 and the next four years would be spent in the single-
    minded pursuit of an impossible dream (I looked in my mailbox every day
    for my academy acceptance letter).

    Surprisingly I did attend becoming an impossible dream fulfilled.  That's
    when the trouble started.  I had to choose a major and I did not have a
    clue.  Nothing appealed to me.  I wanted to be an astronaut, but I did not
    want to design the spacecraft.  I wanted to be a pilot, but again I didn't
    want to design the plane.  I really enjoyed programming computers, but no
    luck there either.  Three things shot down almost immediately (astro-
    nautics, aeronautics, computer science).  I should have followed my
    friends lead into psychology, but ultimately I chose Civil Engineering
    because it had an architectural drafting course.  Big mistake.

    I wanted to be a pilot and little else appealed to me.  The shock of
    being forced out of the academy was severe although I repressed it well.
    Still my life was not completely my own until late 1985, but by then civil
    engineering seemed a sure thing.  It was not.  Finally by the middle of
    1986 my life was nearly out of control.  I had been in college since 1979
    and by 1986 I was going in all directions at once.  Civil Engineering,
    business marketing, computer programming, aerial photography, sailing and
    so on.  In 1986 I learned the hardest of lifes lessons: do not quit your
    job without a safety net.

    Fortunately fate would lend a hand.  I swallowed my pride and returned to
    work under a temporary contract.  TIME TO THINK.  Unfortunately my
    thoughts went in the wrong direction.  I dropped out of school, started
    Questions Answered?! and became an INFORMATION BROKER.  By October 1987 I
    had accumulated eight years of college and would make education my target
    market.  As an information broker I would provide computer database
    research for information thirsty college students and small businesses.
    Hopefully it would spill over in the general public and it did to a small
    extent.  Miraculously an "angel" appeared and I was off to a quick start.
    Or so I thought.

    Nobody had heard of the internet.  We were simply ONLINE.  I found
    databases and located information repositories to cover ALL types of
    information.  ORGANIZATION WAS THE KEY.  What I needed was a capable
    information system.  A system which could answer ANY question.  A system
    capable of storing and retrieving millions ... billions of bits of
    information.  A system capable of handling ALL the information of the
    world.  And vu-la I would not only get rich I would be one step closer to
    Mars!  So I started designing an information system with those capabilit-



                                                                       ( 11 )
    ies.

    As far as I'm concerned in-house is the only way to go.  All of the
    information of the world readily accessible in one place!!  The internet,
    by the way, is not the answer we were promised.  Lots of information, yes.
    Bite size and up.  Still, you know what they say about putting all of your
    eggs in one basket ... not a good idea.  One small but important problem
    with the internet is information reliability.  Any electronically stored
    or transported information can be altered, changed or otherwise distorted.
    Beyond that is the possibility of widespread service disruption.  Terror-
    ists could quite easily cause major world-wide service disruption.  There-
    fore without libraries or like institutions, information will become the
    purview of the wealthy just as it was in the dark ages.

    Perhaps you have heard of the present-day "net neutrality" debate: large
    corporations are pressing for paid access to bandwidth within the internet
    - kind of like a toll road.  With paid access large commercial internet
    sites would load instantly, but smaller sites without bandwidth would
    trickle through.  High-speed connection or not.  Again information would
    become the purview of the wealthy.

    And what about Mars?  Interplanetary internet?  Think of the wait: roughly
    an hour at the speed of light (round trip).  Dial-up would seem
    instantaneous by comparison.  In-house is the only way to go.  No need to
    wait.  No service disruptions.  No data corruption.  Yes .... I often have
    time think and dream.  So Mars tends to come up, however for the purposes
    of this book, that should do it for Mars.

    Time, however, continues to be a problem.  When I'm not planning or
    dreaming, I'm programming.  Now, writing.  Perhaps when I'm old and grey
    with nothing left to do I'll get around to developing artificial
    intelligence.  Though hopefully the younger generation will beat me to it.
    Perhaps some of the information in this book will speed the way.  The
    Information eQuation did, after all, start as a computer program.  But
    unlike todays generation I did not grow up with computers.  I was in
    junior high in 1974 when microprocessors began to debut.  "Pong," the
    first commercially available "computer" game was among the earliest
    applications along with the handheld calculator.  "Space Invaders" the
    first video game came about three years later.

    Initially computer games drove my interest.  I bought a programming book
    and taught myself BASIC.  The programs were unsophisticated and useless,
    but a joy to write.  Though just a diversion from my single-minded pursuit
    (the United States Air Force Academy).  Oddly, my love for computers
    forced my demise at the Air Force Academy.  If only there had been a
    college degree specifically oriented to computer programming.  BUT NO!!!
    %#@&!  The closest thing was, and still is, computer science.  Wake up!
    Programmers don't want to build the damn things.  Computer science goes
    too deep into electrical engineering and next to nowhere in programming.
    The deciding factor for selecting my college major came down to an
    architectural drafting class.  Big mistake!

    I had taken drafting in high school and was fond of architecture.
    Therefore civil engineering was as likely a major as any, but I went to
    the Air Force Academy to become a pilot.  Better yet, an astronaut.  So my
    attention span waned.  Furthermore I became increasingly involved with the
    perks of military rank.  That too would prove troublesome.  I was the CIC
    Cadet In Charge (of the command post) in the summer of my third year.
    Later when the academic year started I was part of a small group running
    command post.  Another dream fulfilled.  My attention span continued to
    wane going virtually to zero.  Civil engineering, for all the good it did
    me, might as well have been "underwater basket weaving" (popular college



                                                                       ( 12 )
    terminology).  I missed numerous classes due to my "job" at command post.
    When I was in class I didn't listen.

    I emersed myself in the world of computer programming.  I tuned out my
    instructors and turned everything into a computer program.  In true
    military fashion I would learn by the numbers.  It proved disastrous.  My
    programs had numerous holes since I did not listen in class.  I was lucky
    to have only failed one class.  Still a passing cumulative grade point
    average left me ill prepared for the academic review board and their final
    decision.  So what do you do when a dream has been dashed to oblivion?
    Not really PTSD, but a mild similarity.  I became a civil engineer.  I had
    little choice at the time.  Maybe fate again.  I often wonder.

    By the summer of 1983 I was working full-time with full college load to
    boot.  During this time I collaborated in writing a software package to
    speed earthwork calculations.  Amazingly as the software became fully
    functional the firm I was working for at the time received a major
    contract to calculate the earthwork on a 5 million cubic yard project.  I
    was headed for the big time.  Unfortunately personal computers were still
    in the cowboy days.  HP80 lasted only a couple of years.  Computers became
    obsolete almost by the time they were sold.  The program went nowhere.
    Once again my attention span faltered and for much the same reason.  With
    the door to an air force career closed I found myself in need of ... in
    need of ... in need of ... a life.  Civil engineering was O.K., but not
    the life I wanted.  My attention wandered and my grades became erratic.
    Some classes I listened.  Some not.  Today information is my life. Mostly.

    So an impossible dream fulfilled and then dashed to oblivion. Then another
    impossible dream morphed into life long quest for information.  But along
    the way I attempted to computerize my attempts and that led to the
    Information eQuation.  Originally the Information eQuation started as six
    individual variables (who, what, where, when, why, how) used to store and
    retrieve information.  Six individual variables with no connection.  No
    idea that something might evolve.  But I noticed a correlation and equated
    WHEN with WHERE.  Then WHO with WHAT.  Duality.  Separate, but the same.
    Twenty years ago the relationships seemed clear and the split second I
    derived the Information eQuation I knew I had found a fundamental law of
    nature.  Or at least something of  that magnitude.


                     THE INFORMATION EQUATION
                     ------------------------
              WHO / WHAT   +   WHERE / WHEN  =  WHY?! / HOW

                                              (W7) - Boundaries are by design.



 

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