By: Todd Wheatley

Twitter, Facebook, Instagram, Snapchat, and only a few of the SOCIAL MEDIA choices that have grown exponetially since the first decade of the 2000s. These apps have brought millions of new voices to consider and if you didn't already know, they are a time suck of enormous proportions. History will also record SOCIAL MEDIA as the primary factor in diverting attention spans down to zero! Not to mention killing the TV and movie industries. With the growth in free SOCIAL MEDIA interaction and the cost of streaming video increasing by the day, professional video production will slowly decline. Also with the trend of selecting ACTION OVER STORY to ensure foreign box office receipts the death of the industry is all but assured. Alternatively, amatuer video production is on the rise.

The newsest entry into this space, Tik-Tok, started in China in 2016 and rapidly grew around the world. It features short videos optimized for phone use .... what a brilliant move given the near universal penetration of smart phones into the general public .... EVERYONE HAS ONE .... as opposed to computers, laptops, and notebooks. Consequently the smart phone is used both in the production phase of the video and viewing. The advantage for the CONTENT CREATOR is the "push" feature. Instead of searching for videos to watch the Tik-TOK app uses an information capture algorithm to determine user preference. With that information they "push" videos out for selective user veiwing - FOR YOUR PAGE selection. Someone may only see the video for a few seconds, but if it's good enough it will get repeated and could go VIRAL.

As a small business owner there's great advertising potential. Consider the difference with YouTUBE, for example. My first YouTUBE video, "Turbocharged Compost", has been on the platform for 10-years and has 167 veiws as of today. My first Tik-TOK video has been on that platform about a month and a half and has 311 views. It was a simple bit of nothing just designed as a test and has more views than a 3 minute video I spent a month to create. My last Tik-TOK had over 1500 views in two days. It should also be noted that one of my videos only has about 30 views, but all things considered it proves the potential is out there .... so look for me & FOLLOW :-)

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